BRAND STRATEGY

Experts agree that modern marketing is based on the art of brand building. “If you are not a brand, you are a basic product. In this case, the price is the determining factor, and the only winner is the one who produces at the lowest price" (David Aeker).

Our team will help you formulate a branding strategy based on the following steps:

  1. Reviewing the operational history and business environment, mapping and analyzing the competitive market and target audiences.

  2. Building a strong brand identity for a product / service that will maintain high consumer loyalty.

  3. Positioning and differentiation relevant to the brand by conveying one major and unique idea to the target market.

  4. Building a blend of effective, preferred and distinct communication channels, focused on target groups and budget allocations to maximize market results.

  5. Measurement and ongoing management of brand value while providing an appropriate response to external and internal changes that affect it.

 

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