BRAND STRATEGY
Experts agree that modern marketing is based on the art of brand building. “If you are not a brand, you are a basic product. In this case, the price is the determining factor, and the only winner is the one who produces at the lowest price" (David Aeker).
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Our team will help you formulate a branding strategy based on the following steps:
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Reviewing the operational history and business environment, mapping and analyzing the competitive market and target audiences.
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Building a strong brand identity for a product / service that will maintain high consumer loyalty.
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Positioning and differentiation relevant to the brand by conveying one major and unique idea to the target market.
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Building a blend of effective, preferred and distinct communication channels, focused on target groups and budget allocations to maximize market results.
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Measurement and ongoing management of brand value while providing an appropriate response to external and internal changes that affect it.
