What is a red ocean? How to create a blue ocean? What is its importance in competitive markets? The blue ocean as part of differentiation and branding strategy process.
Why are brand stories are important? How to promote these stories while reinforcing brand values and motivating desirable behavior.
What is a brand? How to build a relevant personal brand? How to manage and maintain it in various media?
What is a brand? How does it work? What is brand value? How is it built and measured? What are the important decisions in developing a branding strategy? What is positioning?