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Blue Ocean Strategy & Branding

What is a red ocean? How to create a blue ocean? What is its importance in competitive markets? The blue ocean as part of differentiation and branding strategy process.

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Brand Storytelling As a Strategic Asset

Why are brand stories are important? How to promote these stories while reinforcing brand values and motivating desirable behavior.

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Personal Branding

What is a brand? How to build a relevant personal brand? How to manage and maintain it in various media?

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Brand Strategy, Positioning & Differentiation

What is a brand? How does it work? What is brand value? How is it built and measured? What are the important decisions in developing a branding strategy? What is positioning?