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Structure: 3 meetings, 4 academic hours each. The workshop is built on three main axes: academic knowledge, experience gained in interactions, simulations and practice, and a practical and effective toolbox.

Content: What is a brand? How to build a relevant personal brand? How to manage and maintain it in various media?

Added Value: The brand is you. Successful personal branding will help you to emphasize yourself and enhance your added value in today's competitive world. This process is intended for advancement not only in the business business world but also in personal life.

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