BRAND STORYTELLING: A STRATEGIC ASSET

Structure: 3 meetings, 4 academic hours each. The workshop is built on three main axes: academic knowledge, experience gained in interactions, simulations and practice, and a practical and effective toolbox.

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Content: Why are brand stories are important? How to formulate convincing brand stories? How to promote these stories while reinforcing brand values and motivating desirable behavior.

 

Added value: People love to tell and hear stories, because they are fascinating, easy to remember and easy to pass on to others. If you learn the art of creating a story, then you have an important strategic asset that can be a significant part of your brand identity.